Consumer interest in these products is high enough that many have been funded by Kickstarter projects that raise millions of dollars. Startups aren't the only ones making money off the DIY demand. Products from corporate titans such as Google's Nest and Dropcam are also diversifying the market. In most cases these have been acquired, not developed by the big corporations themselves. Investment firms have also spotted an opportunity in the DIY home security market. For example, Sequoia invested early; in 2014, the firm dumped $57 million into SimpliSafe, which offers self installed security systems. All told, DIY systems are on track to take over 34 percent of the home security market by 2020. They're also projected to account for more than 62 percent of the market by 2035. The profitability of home security systems has become ever more apparent. That's resulted in intense competition within the industry as startups and big name corporations duke it out. The participation of major brands has validated and helped spur investment in the industry.

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104248 5227 US, filed , 2017, entitled “Systems and Methods of Presenting Appropriate Actions for Responding to a Visitor to a Smart Home Environment,” each of which is hereby incorporated by reference in its entirety.

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