”The novelty of the technology means there isn’t a long history of tried and true methods to sell them, but as Stone sees it, there are two main ways dealers and integrators can offer video doorbells. First, they can sell the doorbell as the starting point to introduce smart home technology that the consumer uses frequently. “The consumer will be amazed at the simplicity of answering their smartphone to see and talk with visitors at their front door,” Stone says. Second, the video doorbell is an excellent add on to any security or home automation system. “As a dealer that may be selling a system with monitoring and/or maintenance, adding the video doorbell may turn out to be just a few more dollars per month for the consumer. So it’s a good win win for everyone.